Jung min sneakers story: Unique Design - Nike Air Foamposite Series

Unique Design

Nike Air Foamposite

<1st Fomposite color Royal Blue ,1997>

To many sneaker-collector, the Nike Foamposite sneaker is the highlight of any collection. They sell out within minutes every time they become availible and often re-sell for well over 100% above retail price. People are willing to wait on line for hours just to get their hands on a pair.

Although they seem like a new item, the Nike Foamposite sneaker made its debut in 1997. It was a revolutionary design that sneaker designers and manufacturers thought would be impossible to create.

Then, Who is creator?

1997, legendary Nike designer Eric Avar invented Foamposite design.

“There was no brief — it was pure experimentation.” - Eric Avar

Because of the revelotionary nature of the Foamposite, the shoe was quite expensive to make. The process of making these shoes is neither easy nor cheap.

The mold alone for these shoes has been rumored to be valued at $750,000 and that’s just for the shape. The original retail price for the shoe was set at $180 and even that was a struggle at first.

Although they seem to be expensive now, retailing for an average of $230, when you buy Foamposites, you are buying a pair of sneakers that revolutionized the sneaker industry.